American Crew Firm Hold Styling Gel

When style needs permanence – but not a helmet feel.

American Crew Firm Hold Styling Gel provides strong hold and natural shine without drying alcohol. It gives hair structure and manageability, keeping it in place all day without a flaky residue or hard surface.

Apply to damp hair from roots to ends and let dry – the result is neat, controlled and long-lasting, without excessive stiffness.