THE SCANDAL BEHIND THE BUNDLE – Why did Finnish men suddenly become interested in skincare?
There has been a lot of speculation on Facebook and discussion boards in recent days - and now the reason is clear.
Airport tax free wasn't enough
It all started when thirty-something Tony realized the truth: his skincare routine was mostly haphazard.
tax free shopping.
" Then I wondered if these men's cosmetic products were the same crap, just in a different jar ?" -
says Tony Honkanen, one of the company's founders. The prices were inflated, the choice of the right products was unclear, and the skin suffered from using the wrong products.
He asked a hundred of his male friends, acquaintances, and acquaintances of acquaintances – and the truth was revealed :
- Men care about skincare, but their knowledge is limited.
- Most people outsource shopping to their female loved ones.
- The rest are content with the supermarket's discount shelves - and use the same shower soap on their hands, face and sometimes even their dog.
Bundle – a mystical phenomenon that revolutionizes men's everyday lives.
From this realization, three ordinary Finnish friends decided to do something radical:
Together with leading experts in the field (estheticians, university graduates), they brought together the best products and created Bundle packages that make skincare easy and sensible:
- Ready-made skin care packages – no guessing. Simple routines ready from cleansing to moisturizing for different skin types.
- Fair prices – smart prices without the overpricing typical of the industry.
- Reliability – three Finnish founders and the expertise of an estenomist behind the choices.
- Best products – top-notch Korean products and other top names in skincare.
- Help with selection – a skin type questionnaire and skin scanner guide you to choose the right bundle quickly and effortlessly.
But who really benefits from this?
Bundle's mission is simple: soft and healthy skin for every man without rocket science.
Skincare is not a luxury, but a basic thing that should be easy and accessible.
We assemble effective products into sensible packages, price them fairly, and make skincare easy – without shame, hassle, or unnecessary sophistication.
Once the choices are made for you, you can focus on life.
With love,
The Bundle team
In Helsinki in autumn 2025
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